Readers interested in behavioural economics should seriously consider going along to this event:
Behavioural Economics, Policy and Business
Friday 28th May 2010.
Institute of Bankers, North Wall Key
RSVP: Emma.Barron@ucd.ie
AGENDA.
2pm: Opening Address and Welcome by Colm Harmon, UCD Geary Institute Director
2.10-2.30pm: Introduction to Behavioural Economics by Liam Delaney.
2.30pm - 3.00pm: Opening thoughts from panel: Leigh Caldwell, Gerard O'Neill, Colm Harmon, Pete Lunn
3.00 to 3.20: Coffee
3.20 to 4.15pm: Moderated Panel Discussion and Audience Participation. Main Questions:
- What aspects of behavioural economics should particularly interest business people? For example, how is behavioural economics relevant to product development, advertising and marketing? What are the potential regulatory changes emerging from this literature?- Why should policymakers care about behavioural economics? What is the relevance of behavioural economics to such questions as how we should design taxation and regulation? Is there any role for government to protect citizens from themselves in areas such as financial services?
- What has this new literature to say about economic renewal in Ireland including its relevance to major strategic initiatives such as the Smart Economy and the Strategy for Science Technology and Innovation?