Yesterday I wrote a small piece about using Nudge-inspired policies to improve the experience of first time parenting. Today, Martin from the Geary blog tells us
"A London council is to pilot policies based on a new theory of behavioural economics in a bid to tackle litter, reduce carbon emissions and increase recycling rates, it has emerged. The London Borough of Barnet has been given a reported £100,000 by the Department of Communities and Local Government to try out new nudge economics policies."
link, via Martin @ Geary